Delivering a Package That Impresses

Delivery Is Part of the Product

You could shoot the most beautiful drone footage in the world, but if you send the realtor a 5GB file they can’t open, with no instructions, and the link expires in 24 hours, you’ve failed.

Professional delivery is part of professional service. This lesson covers what to include and how to structure it.

The Complete Delivery Package

Every real estate shoot should include:

Photos

High-resolution JPEGs (for MLS, print materials)
Web-optimized JPEGs (compressed for email and web, under 2MB each)
RAW files (optional; some realtors want them, some don’t. Ask.)

Video

4K master (MP4, H.265 codec): archive quality
1080p web version (MP4, H.264 codec): for MLS and email
Social media horizontal (1080p, 30-60 second highlight reel)
Social media vertical (1080x1920, 15-30 seconds): for Instagram Reels and TikTok
Branded version: realtor logo and contact info at the end
Unbranded version: clean, no logos (MLS compliant)

Most realtors won’t ask for vertical social media versions, but they’ll love you for providing them. A 20-second vertical highlight of the property, ready to post on Instagram, shows you understand their marketing needs. This is what turns one job into a referral source.

File Naming Convention

Use clear, consistent naming:

[Address]_AerialPhoto_01.jpg
[Address]_AerialVideo_4K_Branded.mp4
[Address]_AerialVideo_1080_Unbranded.mp4
[Address]_Social_Vertical.mp4
[Address]_Social_Horizontal.mp4

No more DJI_0001.MP4 or Final_v3_REAL.mp4. Professional file names tell the client exactly what each file is.

Delivery Method

Cloud Storage (Recommended)

Upload everything to Google Drive or Dropbox and send a shareable link. Include:

A folder structure that’s easy to navigate
A brief README or text file listing what’s included

Delivery Method

Download instructions (some clients aren’t tech-savvy)

Delivery Email Template

Hi [Realtor Name],

Your aerial package for [Address] is ready!

📁 Download link: [Google Drive link]

The folder includes:
• 15 aerial photos (high-res + web-optimized)
• Full property video (4K + 1080p, branded and unbranded)
• Social media versions (horizontal + vertical)

The unbranded video is MLS-compliant. The branded versions
are ready for your social media and website.

Let me know if you need any adjustments!

Best,
[Your Name]
FAA-Certified Remote Pilot

Delivery Timeline

Standard: 48 hours from shoot
Rush: 24 hours (charge 50% more)
Same day: available for premium clients (charge double)

Tell the realtor your delivery timeline when they book you. “You’ll have everything within 48 hours of the shoot.” Then deliver in 24. Under-promise, over-deliver.

Quick Check

Q: What file versions should you deliver for every real estate video? A: 4K master, 1080p web version, social horizontal, social vertical, branded and unbranded.

Q: Why include vertical social media cuts? A: Most realtors won’t think to ask, but they need them for Instagram Reels and TikTok. Providing them shows you understand their marketing.

Q: What’s the recommended delivery timeline? A: 48 hours standard, 24 hours for rush (50% premium).

What’s Next?

You’re delivering professional packages. Now let’s talk about getting paid what you’re worth.

Pilot Institute: learn the complete business of drone services.