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Your First 90 Days

5 min read · Growing Your Business

Your First 90 Days

The Roadmap That Actually Works

This isn’t theoretical. It’s the timeline that working drone pilots followed to get from “I have my Part 107” to “I have paying clients.” Your pace may vary, but the sequence holds.

Weeks 1-2: Business Setup

Get the foundation in place:

  • Register your drone on FAA DroneZone ($5)
  • Get on-demand insurance (Thimble or Skywatch app, install now, buy when you fly)
  • Decide on business structure (sole prop is fine to start)
  • Open a separate bank account for business income
  • Get an EIN from the IRS (free, 5 minutes online)
  • Check local business license requirements

Cost: $50-$200 total Revenue: $0

Weeks 2-3: Build Your Portfolio

You need samples to show potential clients. Spend 3-4 intensive days shooting:

  • 3-5 different locations (variety matters)
  • Morning golden hour AND evening golden hour (different light)
  • Residential properties, commercial buildings, landscapes, cityscapes
  • Multiple shot types per location (wide, orbit, reveal, detail)

Edit everything to professional quality. This is your demo reel material. Don’t rush it.

One stunning video of a single property, perfectly edited, beats 10 mediocre clips. Spend the time to make your spec work exceptional.

Weeks 3-4: Launch Your Presence

  • Create your demo reel (60-90 seconds, only your best footage)
  • Build a simple website (even a one-pager is fine)
  • Set up Google Business Profile (free, takes 30 minutes)
  • Create business social media accounts (Instagram, LinkedIn)
  • Post your demo reel everywhere

Weeks 5-8: Active Outreach

This is where most people freeze. Push through.

  • Identify 50+ potential clients (realtors, construction firms, property managers, photographers)
  • Contact them via LinkedIn, email, or phone
  • Send your killer demo reel email (under 100 words + link)
  • Follow up 3 times over 2 weeks
  • Attend one local networking event or industry meetup

If 50 outreach attempts yield 5 responses and 1 paid job, you’re doing great. This is a numbers game early on. Don’t get discouraged. The pipeline builds momentum.

Weeks 6-10: First Paid Jobs

Your first jobs will probably be small. That’s fine. Deliver exceptional work:

  • Over-communicate with the client
  • Deliver early if possible

Weeks 610 First Paid Jobs

  • Send extra social media cuts as a bonus
  • Ask for a testimonial immediately
  • Ask for referrals

Weeks 8-12: Build the Pipeline

  • Follow up with everyone who didn’t respond initially
  • Post 2-3 times per week on social media
  • Ask happy clients for introductions to colleagues
  • Refine your pricing based on what the market tells you
  • Start building relationships for recurring work

The Milestones

TimelineTarget
Month 1Business setup complete, portfolio shot, demo reel published
Month 2First 1-3 paid jobs, $500-$1,500 total revenue
Month 32-5 paying clients, $1,000-$2,500/month revenue
Month 65-10 regular clients, $2,000-$4,000/month revenue
Year 1Established business, $3,000-$8,000/month, considering scaling

When Things Aren’t Working

If month 3 arrives and you have zero clients, diagnose honestly:

Not enough outreach? You should be contacting 10+ potential clients per week during the outreach phase. Most pilots don’t do half that.

Portfolio not strong enough? Reshoot your demo reel with better locations, better light, better editing. Your reel is your product.

Pricing too high for your experience level? There’s no shame in a lower introductory rate for your first few jobs to build reviews and referrals.

Inconsistent follow-up? Most sales happen in touch 5-8. If you’re giving up after one email, you’re leaving money on the table.

Most new pilots quit around month 3. The ones who push through to month 6 are the ones who succeed. The difference isn’t talent. It’s persistence.

Quick Check

Q: What should you accomplish in weeks 1-2? A: Business setup: registration, insurance, bank account, legal structure.

Q: How many potential clients should you contact during outreach? A: 50+ over weeks 5-8, with 3 follow-ups each.

Q: When do most new pilots quit, and what separates the ones who succeed? A: Month 3 is the danger zone. Persistence through month 6 is what separates successful pilots from those who gave up too early.

Congratulations

You’ve completed the Drone Business course. You now have a roadmap from Part 107 certification to a profitable drone operation. The next step is simple: start with Week 1 and execute.

If real estate is your target market (and for most pilots, it should be), head over to our Real Estate Drone Photography course to master the shooting and editing skills that win clients.


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