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From Shoot to Delivery

4 min read · Operations & Workflow

From Shoot to Delivery

The Complete Professional Workflow

You need a workflow you can repeat. Here’s the process from client contact to final payment.

Pre-Shoot (Day Before)

  1. Review the client brief: what do they need? Aerial photos only? Video? Both? Any specific angles or features to highlight?
  2. Check airspace: use B4UFLY or Aloft to verify you can legally fly at the location. Get LAANC authorization if you’re in controlled airspace.
  3. Scout on Google Maps: satellite view shows obstacles, neighboring properties, power lines. Plan your takeoff and landing zones.
  4. Confirm weather: wind speed, visibility, cloud ceiling. Postpone if conditions aren’t safe.
  5. Charge everything: batteries, controller, tablet. Format SD cards.

Day of the Shoot

Arrive 15 Minutes Early

Walk the property before unpacking your drone. Look for:

  • Power lines and cell towers nearby
  • Trees that could block shots
  • People, pets, and vehicles in the area
  • Sun position relative to your key angles

Talk to the Client

If the client is on-site, confirm what matters most to them. A realtor might say “the backyard view is the selling point.” A construction manager might need specific progress angles. Align before you fly.

Clients who see you doing a thorough site walkthrough perceive you as more professional. It also prevents surprises mid-flight.

Shooting Systematically

Don’t fly randomly. Work methodically:

  1. Wide establishing shots: property in context, neighborhood, landscape
  2. Medium shots: the property itself from multiple angles
  3. Detail shots: specific features the client wants highlighted
  4. Creative angles: orbit shots, reveals, fly-throughs

Take multiple takes of everything important. A second attempt costs 30 seconds. A reshoot costs a second trip.

Check Footage Before Leaving

Plug your SD card into your laptop. Scroll through your clips. Confirm you got what you need. This 5-minute check saves hours of regret.

Post-Shoot

Backup Immediately

Copy all footage to two separate locations before doing anything else. Never edit from an SD card. Transfer first, then format.

Organize by Project

/Projects/
  /[Date]_[ClientName]/
    /Raw/           — original footage
    /Selects/       — best clips
    /Exports/       — final deliverables
    /Project/       — editing project file

Editing

  1. Select your best clips first: don’t edit everything, only the winners
  2. The 10-second rule: if a clip doesn’t add value in the first 10 seconds, cut it
  3. Color grade for consistency: match the look across all clips

Editing

  1. Add appropriate music: licensed, matching the mood and pace
  2. Export multiple formats:
    • Full-resolution master (4K ProRes or H.265)
    • Web-optimized version (1080p H.264)
    • Social media cuts (vertical for Instagram/TikTok)

Delivery

Upload to cloud storage (Google Drive, Dropbox) and send the client a link. Name files clearly: [PropertyName]_AerialVideo_4K.mp4.

Invoicing

Send your invoice within 24 hours of delivery. Include:

  • Project description
  • Deliverables list
  • Total amount
  • Payment terms (Net 15 or Net 30)
  • Multiple payment options (check, Venmo, PayPal, wire)

For new clients, Net 15 (payment due within 15 days) is reasonable. Long-term clients can get Net 30. Don’t extend credit to strangers.

Follow Up (1 Week Later)

  • Check if they’re satisfied
  • Ask for a testimonial
  • Ask for referrals
  • Mention your availability for future projects

Quick Check

Q: What’s the recommended shooting order? A: Wide establishing shots, then medium shots, detail shots, and creative angles.

Q: How many backup copies of footage should you make? A: Two separate locations minimum, before you start editing.

Q: When should you send the invoice? A: Within 24 hours of delivering the final files.

What’s Next?

Your workflow is dialed. Now let’s talk about what happens when you have more work than you can handle: scaling beyond solo.


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